Decision Making & Cognitive Bias

Every single day, every single person, in every single workplace throughout the world is taking – or not taking – some actions based on thoughts, beliefs and perceptions of which they are completely unaware.

Unconscious cognition is essential to human functioning; it helps us to be efficient and responsive to the world around us. However unconscious processes are also prone to errors; errors that remain unrecognised and uncorrected and which can lead to flawed decision-making, significant bias and blinkered thinking.

Even the most passionate advocates of inclusive practices can – and do – have unconscious biases that mean that they respond to diversity of both ideas and people differently. These impact on the way we view the world, the way we view ourselves and hence the way we behave.

While we can’t necessarily change our unconscious cognition, becoming aware of its potential consequences can have a profoundly positive effect on organisational culture, the quality of decision making, gender targets, HR processes and employee satisfaction.

Our Directors are the only South Australians accredited in the use of the Psynapse Unconscious Cognition Assessments, which means we’re well equipped to help organisations connect their cultural aspirations with the individual’s understanding of his or her psychological processes.

We support clients to explore the ‘danger points’ for unconscious cognition in their organisation both through the use of the Psynapse Unconscious Cognition tool and through:

  • Inclusive leadership workshops for senior leaders, middle managers and line managers.
  • Unconscious cognition seminars for larger groups.
  • Presentations or keynotes on unconscious cognition and inclusive workplaces.

We’re not completely at the mercy of unconscious cognition – just because something is outside of our awareness doesn’t mean it’s outside of our control. But as long as it remains a mystery, the thinking that’s going on without our knowledge will continue to hinder diversity,  inclusion, the quality of our decision making and the ability to effect sustainable cultural change.